Sports Zen
SPORTS EVENT MANAGEMENT APP
My Role
UX/UI Designer, Researcher
Timeline
1 Sep 2021 to 31 Mar 2022
Overview
Motor Match is a Kenya-based vehicle marketplace designed to simplify the highly fragmented buying experience. Instead of forcing users to navigate separate platforms for cars, bikes, trucks, farm equipment, or construction machines, Motor Match unifies all categories into one seamless and intuitive platform.
The project also addresses a major challenge for Kenyan dealers: untracked sales and unclear lead attribution. Most buyer interactions and offline conversions go unrecorded, making ROI measurement difficult. Motor Match introduces a system that captures multi-channel shopper activity and turns previously untraceable engagements into actionable insights—bringing transparency, efficiency, and data-driven decision-making to the local automotive market.
Understanding Business Goals and Requirements
Build a modern and easy-to-use website for buying and selling vehicles.
Support multiple vehicle categories such as cars, bikes, vans, trucks, farm and construction equipment.
Provide a smooth browsing and search experience for users.
Showcase detailed vehicle information, images, and pricing clearly.
Enable both individuals and businesses to list their vehicles easily.
Deliver a trustworthy, transparent platform that simplifies the vehicle buying process.
Target Audience
Individual buyers &
Individual sellers
Dealers / Showrooms Owners
Commercial & Rural vehicle
owners and buyers
User Research
Since we did not have the opportunity to conduct interviews directly with users in Kenya, we relied on secondary research methods to understand the market. This included analysing existing Kenyan vehicle marketplaces, studying user reviews, examining pain points highlighted on forums and social platforms, and reviewing industry reports on automotive buyer behaviour in Kenya.
Competitive Analysis
Narrow categories: Mostly cars; weak support for trucks, buses, farm, and construction vehicles.
Fragmented search: Buyers switch platforms to find different vehicle types.
Low trust: Limited verified listings, inspections, and transparency.
Outdated UI: Poor filtering, cluttered layouts, weak visual hierarchy.
Poor listing quality: Incomplete details and inconsistent photos.
Limited dealer tools: No strong bulk uploads or inventory management for commercial sellers.
These gaps reveal a strong opportunity for Motor Match to enter the market with a unified, multi-category marketplace that delivers modern UX, consistent listing standards, verified sellers, and transparent information addressing both consumer and commercial vehicle needs in a single, comprehensive platform.
View Competitor Analysis Overview
User Persona
Persona 1
Persona 2
Persona 3
Grace Njeri
Occupation: Vehicle Dealer
Age: 32
Location: Mombasa
Goal
Purchase trucks, vans, or heavy machinery in good condition for business operations.
Behavior
Searches specialized marketplaces, relies on referrals for trusted sellers, prefers platforms with multi-category search and reliable vehicle history.
Pain Points
Difficult to find both consumer and commercial vehicles on one platform; lack of verified seller information for heavy equipment.
Ideation
Brainstorming
Motor Match is a Kenya-based vehicle marketplace designed to simplify the highly fragmented buying experience. Instead of forcing users to navigate separate platforms for cars, bikes, trucks, farm equipment, or construction machines, Motor Match unifies all categories into one seamless and intuitive platform.
Information Architecture
Userflow
Sketches
Wireframe
Mid-fidelity Wireframes
Prototype
Mid-fidelity Prototype
Usability test
To evaluate whether users can easily browse, search, and interact with the Motor Match platform, and to identify usability gaps that affect trust, navigation, and task completion. We conducted a usability test using the maze. Testing was done remotely and in-person using Figma prototypes.
Participants
Age group: 22–45
Experience: Previous users of vehicle marketplace apps/websites
Mix of individual users and people familiar with dealership activities
Tasks
Search for a used car under a specific budget.
Filter and compare at least two vehicles.
View a vehicle’s full details including photos and specifications.
Check the estimated market price using valuation.
Post a new vehicle listing as a seller.
Locate the dealer dashboard and explore features.
Contact the seller for a test drive or enquiry.